Cookie Policy

Last updated: February 2026  ·  Effective immediately

This Cookie Policy explains how Ideallab ("we", "us", or "our") uses cookies and similar tracking technologies when you visit ideallab.org (the "Website"). It explains what these technologies are, why we use them, and your rights to control their use.

1. What Are Cookies?

Cookies are small text files placed on your device by a website when you visit it. They are widely used to make websites work, to work more efficiently, and to provide reporting information. Cookies set by the website operator are called "first-party cookies". Cookies set by other parties are called "third-party cookies".

2. What Cookies We Use

2.1 Strictly Necessary Cookies

These cookies are required for the Website to function and cannot be switched off. They are usually set in response to actions you take. You can set your browser to block these cookies, but some parts of the site may not work as a result.

2.2 Analytics Cookies Non-essential

We use Google Analytics 4 (GA4) to understand how visitors interact with our Website. This helps us improve our content and user experience. Google Analytics collects information anonymously and reports website trends without identifying individual visitors.

The information generated by these cookies about your use of our Website (including your IP address, which is anonymised before storage) is transmitted to and stored by Google on servers in the United States. Google will use this information to evaluate your use of the Website and to compile reports on website activity.

Google Analytics is operated by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). For more information about how Google uses this data, visit Google's Privacy Policy. You can opt out of Google Analytics tracking across all websites using the Google Analytics Opt-out Browser Add-on.

3. Legal Basis for Processing (GDPR)

Under the EU General Data Protection Regulation (GDPR) and the UK GDPR, we rely on the following legal bases:

• Legitimate interests — for strictly necessary cookies essential to operate the Website.
• Consent (Article 6(1)(a) GDPR) — for analytics cookies. You will be asked to consent before these cookies are set. You can withdraw consent at any time by adjusting your browser settings or using the opt-out mechanisms listed above.

4. How to Control Cookies

You can control and/or delete cookies at any time. You can delete all cookies already on your device and set most browsers to prevent them from being placed. However, if you do this, you may have to manually adjust some preferences every time you visit our Website.

Browser-specific instructions:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

You can also opt out of interest-based advertising at Your Online Choices (EU) or AboutAds (US).

5. Data Transfers Outside the EEA

Google Analytics may transfer data to servers in the United States. Google LLC relies on Standard Contractual Clauses (SCCs) as a lawful transfer mechanism to ensure adequate protection of your personal data in accordance with GDPR Chapter V.

6. Retention

Cookies are retained for the durations listed in the tables above. Where data is processed by Google Analytics, retention periods within Google's systems are configured in our GA4 property settings (maximum 14 months).

7. Changes to This Policy

We may update this Cookie Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

8. Contact Us

If you have any questions about our use of cookies, please contact us:

• By email: privacy@ideallab.org
• Via our app: app.ideallab.org

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